Nutritional Economics 101

Researchers at University of Wisconsin-Madison recently published a report about the true cost of "super-sizing" meals. It seems that while super-sizing a meal costs only an average of $0.67, those who super-size fast food meals may incur as much as $7.04 in additional costs related to medical and other expenses of an unhealthy lifestyle. In other words, for every 100 calories consumed beyond daily needs, the "hidden" costs of super-sizing a meal ranges from $0.48 to almost $2. In essence, super-sizing a meal is not as great a deal as most would believe.

If monetary arguments are effective in promoting healthy eating, so be it. So overweight accountants, economists, and banker-types take note!